Ring Them Cowbells—Never Mind the Moos!

In the olden days, they kept track of herds on the open range. Now, the distinctive clang of cowbells will reverberate throughout Beaumont. The city is giving away about 140 cowbells to ring and cheer on cyclists during a March 23rd race through city streets and Cherry Valley.

The one-day Beaumont Road Race is part of the Redlands Bicycle Classic, which runs from March 22-25. Beaumont is one of the toughest rides in the four-day, world-class cycling event. And now the local race will have cowbells too!

“It’s great to see the City of Beaumont adding excitement and energy to the race,” said Dan Rendler, president of the Redlands Bicycle Classic. “The racers love the encouragement and cowbells are great souvenirs.”

Bells for bikes

Cowbells actually have a long tradition in sports. From hockey to cross-country skiing to professional cycling, sports fans have cheered on their teams and favorite players with cowbells. Soon, cowbell ringers will serenade riders as they speed through Beaumont and Cherry Valley. So if you need a prescription for fun and excitement, gather up the herd, and stop by City Hall for your very own Beaumont cowbell. They are free while supplies last, so pick one up and make some noise!

(City Hall is located at 550 E. 6^th St., and hours are 8 a.m. to 5 p.m. Monday through Thursday and 8 a.m. until noon on Friday.)

For more information on the race, click this link: www.ci.beaumont.ca.us/bikerace